Generate ASO Metadata & Ad Copy in 60 Seconds

Stop Writing App Store Copy from Scratch

Most app marketers spend two to four hours per app writing a title, subtitle, keyword field, short description, long description, and matching ad copy — then do it all over again for every new market or seasonal push. Skilmark's AI campaign generator collapses that entire workflow into a single prompt and a 60-second wait.

This post walks you through the exact process: what inputs to give the generator, which outputs to use where, and how to QA the result before you push live.

Step 1 — Feed the Generator Three Specific Inputs

The quality of AI output is almost entirely determined by the quality of your inputs. Inside Skilmark, open Campaigns → New Campaign → ASO + Ad Copy Bundle and fill in these three fields precisely:

• App category and core action: Don't write 'fitness app.' Write 'strength-training tracker that logs sets, reps, and one-rep-max history for intermediate lifters.' The more specific, the tighter the keyword targeting.
• Top three competitor apps: Skilmark scrapes their visible metadata to identify keyword gaps you can exploit. Name them explicitly — 'Strong, Hevy, JEFIT.'
• One conversion goal: Choose either install volume or Day-7 retention. This single toggle shifts the AI's tone — install-volume copy front-loads benefits, retention-focused copy leads with habit formation and streaks.

Step 2 — Review the ASO Metadata Bundle

Skilmark outputs a complete metadata stack in one pass. Here is what each field does and how to evaluate it:

App Title (30 chars for iOS, 50 for Google Play)

The generator respects platform limits automatically. Check that the primary keyword appears within the first 15 characters — Apple weights title keywords more heavily than any other metadata field. If the AI's suggestion buries your keyword after a brand name, use the 'Rewrite — keyword first' button.

Subtitle / Short Description

Skilmark populates this with a secondary keyword cluster pulled from your competitor gap analysis. Read it aloud. If it sounds like a keyword list, hit 'Naturalise' — the AI rewrites it as a readable value proposition while preserving keyword density.

Keyword Field (iOS only, 100 chars)

The generator strips spaces between keywords automatically (Apple does not count spaces against your limit) and avoids repeating terms already in your title or subtitle. Verify this manually — duplication wastes your 100-character budget.

Long Description

The first three lines are the most important — users see them before tapping 'more.' Skilmark bolds the first sentence by default. Make sure it answers the question: 'What problem does this solve and for whom?' in plain language, not marketing speak.

Step 3 — Export Ad Copy Variants Directly

After approving metadata, click Generate Ad Copy. Skilmark creates three variants per format:

• Search ads headline (30 chars): Mirrors your title keyword so relevance scores stay high.
• Social video hook (first 3 seconds of script): Written as spoken words, not text overlay instructions, so you can record immediately.
• Meta/TikTok primary text (125 chars): Starts with a pain point, not a feature — 'Still logging sets in Notes?' beats 'Introducing the best workout tracker.'

All three variants are scored against Skilmark's hook-strength model before you see them. Any variant scoring below 70 is automatically rewritten once before surfacing to you.

Step 4 — QA in Five Minutes Flat

Run this checklist before submitting to the stores:

• Title keyword appears before any punctuation or brand suffix.
• No superlatives like 'best' or '#1' — Apple's review guidelines flag these and can delay approval.
• Long description does not mention competitor brand names by name.
• Ad copy pain-point hook matches the landing page or store page headline — mismatched messaging kills conversion rates.

Why This Workflow Beats a Copywriter Brief

A traditional copywriter brief takes 30 minutes to write, 48 hours to turn around, and produces one variant. Skilmark produces a full metadata stack plus three ad copy variants in under 60 seconds, grounded in live competitor data, and iterable in real time. You spend your time making decisions, not writing first drafts.

Deploy your next campaign. Let the AI handle the blank page.