Generate ASO Metadata & Ad Copy in 60 Seconds

Stop Writing ASO Copy from Scratch

Most app marketing teams spend hours — sometimes days — iterating on App Store titles, subtitles, keyword fields, and ad creative copy. The result is usually copy that's written by intuition, not data. Skilmark's AI campaign generator collapses that process into under 60 seconds, and this guide shows you exactly how to use it.

Step 1: Paste Your App URL or Store Listing

Start inside the Skilmark dashboard. Click New Campaign, then drop your App Store or Google Play URL into the input field. Skilmark's engine scrapes your existing listing — current title, description, screenshots, and category — and uses that as the baseline context. No manual briefing required.

If your app isn't live yet, paste a short product description (three to five sentences) instead. The generator handles both inputs equally well.

Step 2: Select Your Output Goals

Skilmark asks you to pick one or more output types before it generates anything. Your options include:

• ASO Metadata Pack — App Store title, subtitle, and keyword string (iOS), plus a short and long description (Android).
• Paid UA Ad Copy — Three headline variants and two description variants formatted for Apple Search Ads or Google UAC.
• Short-Form Video Script Hooks — Opening five-second hooks for TikTok or Reels ads, derived from your top conversion angles.

For this walkthrough, select ASO Metadata Pack and Paid UA Ad Copy together. Generating both at once means the keyword strategy stays consistent across organic and paid — a detail most teams miss when they write these separately.

Step 3: Set Your Target Audience and Competitors

Enter up to three competitor app names. Skilmark cross-references their public store listings to identify keyword gaps your current metadata isn't capturing. You'll also set a primary audience persona — for example, 'casual mobile gamers aged 25-34' or 'freelance designers who need quick invoicing.' The more specific you are here, the sharper the copy output.

Step 4: Review the Generated Metadata Pack

Within seconds, Skilmark returns a full metadata pack. Here's what a typical iOS output looks like:

• Title (30 chars): A name plus one high-volume keyword, e.g. 'Invoicely: Fast Invoice Maker'
• Subtitle (30 chars): A secondary keyword with a benefit hook, e.g. 'Send Quotes & Get Paid Faster'
• Keyword Field (100 chars): A curated, comma-separated string with no spaces, maximizing indexable terms
• Short Description (Android, 80 chars): Benefit-first, action-oriented, keyword-rich

Each field shows a character counter in real time. Skilmark flags any field that exceeds Apple or Google's character limits before you export — no manual counting required.

Step 5: Iterate With One-Click Variants

Don't love the first output? Hit Regenerate Variant on any individual field. Skilmark keeps the rest of the pack locked while it rewrites just that one element. This is faster than rewriting from scratch and prevents you from accidentally breaking a keyword cluster that's already well-structured.

For ad copy, you'll get three headline tiers ranked by predicted click-through potential based on Skilmark's training data. The top-ranked headline typically leads with a quantified benefit — '90% less invoicing time' beats 'Save time on invoices' every single test.

Step 6: Export and Deploy

When you're satisfied, click Export to CSV for bulk upload into App Store Connect or the Google Play Console. The export is pre-formatted to match each platform's import template, so there's no reformatting step.

For ad copy, Skilmark exports directly into Apple Search Ads Creative Sets format or a Google UAC-ready CSV — whichever you selected during setup.

The Real Advantage: Portfolio-Level Speed

Where this workflow changes the game is at scale. If you manage five, ten, or twenty apps, you can run this entire process for each app back-to-back without a single copy brief. Skilmark retains the audience persona and competitor context per app, so your second and third campaigns generate just as accurately as the first.

The teams saving the most time aren't using Skilmark to replace strategy — they're using it to execute strategy instantly. Define your positioning once, then let the generator handle every downstream copy output from there.

Start Your First Campaign Now

If you haven't run your first AI campaign in Skilmark yet, the fastest way to see the quality of the output is to paste a live competitor's App Store URL and generate a metadata pack for their app. You'll immediately see the keyword gaps they're missing — and know exactly which angles to attack with your own listing.